CRM & Marketing Automation Manager

WhatsApp | Email | CRM | Website | Chatbot | Performance Marketing

Location: Delhi NCR / Hybrid

Experience: 36 Years

• Build automated communication workflows across the borrower journey
• Manage WhatsApp broadcasts, lifecycle messaging, and engagement flows
• Design and execute email marketing sequences and borrower journeys
• Work on CRM automation for lead journeys, lifecycle tracking, drip campaigns, and funnel movement
• Manage WordPress / website updates for landing pages, content changes, and conversion improvements
• Build or manage chatbot / conversational automation for lead capture, qualification, follow-ups, and response workflows
• Support performance marketing initiatives across Google Ads and Meta Ads
• Track marketing analytics, attribution, and funnel performance to improve conversions
• Improve borrower engagement, lead nurturing, and retention
• Work closely with product, growth, and sales teams to improve user journeys and conversion systems

• Working knowledge of WordPress / website management
• Experience in CRM automation and lifecycle journey creation
• Exposure to chatbot / conversational automation
• Hands-on understanding of Google Ads and Meta Ads
• Comfort with marketing analytics, attribution, and funnel tracking
• Experience with WhatsApp, email, and lifecycle marketing automation
• Strong execution ability with a builder mindset

For exceptional candidates who demonstrate strong builder instincts, OneNDF offers an Operator Fellowship pathway.

This pathway allows high-performing team members to:

• Lead new initiatives within OneNDF
• Build and scale new distribution channels
• Work closely with the founder on strategic growth experiments

The goal is to develop future startup builders and operators, not just employees.

Join OneNDF

Building the Financial Infrastructure for Secured Credit in India

Indias MSMEs face a $300B+ credit gap. Capital exists but access to the right lender remains fragmented, opaque, and inefficient.

Borrowers struggle to discover the right lender.

Lenders struggle to find the right borrowers.

At OneNDF, we are building the Credit Infrastructure Layer for Secured Lending where borrowers, advisors, and lenders connect through data, transparency, and intelligent matching.

Our platform integrates:

100+ banks and NBFCs

Credit bureau, GST, and banking insights

A growing ecosystem of 7,000+ Chartered Accountants and financial advisors

We believe the future of lending will be built on clarity, trust, and intelligent credit infrastructure.

A Note from the Founder

For decades, lending in India has operated in a relationship-driven and opaque environment.

A borrower rarely knows:

which lender will approve

what rate they truly deserve

how to improve their eligibility

At OneNDF, we are building a system where credit becomes understandable, navigable, and fair.

Think of it as a Credit GPS guiding borrowers to the right lender with the right structure.

But building such infrastructure requires exceptional people.

Not just people looking for a job but builders.

People who enjoy solving messy real-world problems.

People who have tried building something of their own.

People who experiment, learn, and try again.

If that resonates with you, we would love to build this together.

Nitin Khandelwal

Founder, OneNDF