CRM Manager - Customer Loyalty

Job Requirements

Job Description:

Job Title: CRM Manager - Customer Loyalty

Job Type: Regular/Permanent

Job Category: Watches & Wearables - Marketing

Department: Marketing - E-commerce

Location: Bengaluru, Karnataka, India

Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team.

Key Responsibilities:

- Develop and implement CRM strategies to increase customer loyalty and retention

- Analyze customer data and behavior to identify opportunities for improvement

- Collaborate with cross-functional teams to create targeted marketing campaigns and promotions

- Monitor and track customer engagement and satisfaction levels

- Utilize CRM tools and platforms to manage customer data and communication

- Conduct market research and stay updated on industry trends to inform CRM strategies

- Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams

- Manage a team of CRM specialists and provide guidance and support as needed

Additional Parameters:

- This is a full-time, regular/permanent position

- The role is based in Bengaluru, Karnataka, India

- Some travel may be required for this role

If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth.

Work Experience

Qualifications: Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

Experience: 2-3 years of experience in CRM campaign management, lifecycle marketing, or retention strategies.

- Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus.

- Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred.

Required Skills & Expertise:

Technical Skills:

- Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage).

-Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics).

- Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO).

- Familiarity with SQL and database querying (preferred but not mandatory).

Functional Skills:

- Expertise in customer segmentation and behavioral targeting.

- Strong understanding of customer lifecycle stages and lifecycle marketing strategies.

- Proven ability to design and execute automated customer journeys.

- Competency in analyzing and interpreting customer engagement data.

Soft Skills:

- Strategic Thinking: Ability to align CRM campaigns with broader business objectives.

- Communication Skills: Clear articulation of strategies and data insights across teams.

- Problem-Solving: Proactive approach to identifying and addressing campaign challenges.

- Attention to Detail: Precision in campaign execution and reporting.

- Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.