CRM Manager

Role Overview for CRM Manager:

We are looking for an experienced and data-driven CRM Manager to lead the end-to-end customer lifecycle strategy and execution. You will drive user retention, engagement, and monetization through scalable CRM initiatives across key verticals such as Puja, Chadhawa, and Astro. This role requires a strategic thinker with a hands-on attitude, strong analytical skills, and proven experience in managing CRM programs across channels and segments.

What will you do?

• Lead the CRM Lifecycle Strategy: Design and execute end-to-end CRM journeys from onboarding to reactivation across verticals like Puja, Chadhawa, and Astro.
• Build for Bharat Users: Craft communication that resonates with culturally rooted users across Tier 2/3+ cities, with language, tone, and timing that match local behavior and beliefs.
• Own CRM Channel Performance: Drive key metrics such as user activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email.
• Manage & Scale a CRM Team: Mentor a small team of executives or specialists, setting up strong processes, review cycles, and a data-backed experimentation culture.
• Work Cross-Functionally: Collaborate with content, product, design, and tech to align CRM campaigns with product features, user intent, and festival or astrology calendars.
• Create Scalable Systems: Build dashboards, automate reports, and implement frameworks to track and scale CRM impact month-on-month.

Who You Are?

• 47 years of experience in CRM, lifecycle, or retention marketing, preferably in consumer apps
• Deep understanding of Indian users, especially from Tier 2/3+ cities their behavior, language, and cultural context
• Strong grasp of CRM tools like WebEngage, MoEngage, Clevertap, or Braze
• Analytical mindset comfortable with data, cohorts, funnel metrics, and A/B testing
• Creative communicator able to craft messages that resonate emotionally and drive action
• Hands-on executor who can also think strategically and build scalable systems
• People manager with experience mentoring or managing a small team
• Cross-functional collaborator works well with product, content, design, and tech
• Bias for action thrives in fast-paced, high-ownership environments

Why AppsForBharat?

Were not just another startup. Were a movement. Heres why youll love being a part of it:

Competitive compensation and performance-based incentives.

Ambitious work environment with opportunities for professional growth.

Access to a vibrant network of professionals passionate about spirituality and technology. Health & Wellness Benefits to ensure your and your familys well-being.

A Serene, Pet-Friendly & Peaceful Office located in the heart of HSR Layout