CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing Manager

Location:

Bangalore (On-site)

Experience:

36 years

About BhashSMS

BhashSMS powers 2,00,000+ SMEs with:

• WhatsApp Business API
• Bulk SMS
• RCS Business Messaging
• AI-driven Customer Engagement Platform

Were building Indias largest SME Engagement OS automating marketing, customer communication, retention, and revenue generation.

Were hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue.

Role Summary

As the CRM & Lifecycle Manager, you will manage the entire lifecycle:

Lead MQL SQL Demo Payment Onboarding Retention Upsell

You will implement and manage:

• CRM (Mautic)
• Email, WhatsApp, SMS, RCS campaigns
• Lifecycle funnels
• Lead scoring & segmentation
• Automated workflows

Your goal:

Reduce drop-offs

Increase L2P conversion

Improve onboarding

Increase repeat revenue

Reactivate cold leads

Key Responsibilities (Full Ownership)

1. CRM Management (Mautic)

• Set up and manage Mautic CRM
• Create segments, tags, custom fields
• Define lifecycle stages (Lead MQL SQL Customer Repeat Customer)
• Integrate CRM with website, WhatsApp API, SMS, Email, landing pages

2. Build Automated Customer Journeys

You will design, build, and optimize automated flows for:

Lead Nurturing

• Day 0 Day 14 drip flows
• Industry-specific nurture paths
• WhatsApp + Email + SMS multi-touch journeys

Sales Enablement

• Auto-qualification sequences
• Follow-up reminders
• Demo booking workflows

Onboarding

• Account setup
• Product activation
• First campaign success journey

Retention & Renewal

• Renewal reminders
• Upsell & cross-sell flows
• Usage-based nudges

Reactivation

• Cold lead reactivation
• Dormant customer reactivation

3. Multichannel Campaign Management

You will run all engagement channels:

WhatsApp

• Automated sequences
• Behaviour-triggered messages
• Template optimization

Email

• Drips, newsletters, onboarding
• Deliverability optimization

SMS

• Alerts, reminders, confirmations
• Payment nudges

RCS

• Rich media campaigns
• Industry-specific flows

4. Analytics & Reporting

• Build lifecycle dashboards
• Cohort & retention analysis
• Identify drop-offs & growth opportunities
• A/B Testing for messages, timing, flows
• Report L2P, activation, retention KPIs

5. Cross-Functional Collaboration

• Work with Sales to improve lead quality
• Work with Performance Marketing to sync campaigns
• Work with Product for onboarding flows
• Work with Tech to implement triggers & events

What Were Looking For

Must-Have

• 36 years in CRM / lifecycle / automation
• Strong experience with Mautic / HubSpot / WebEngage / MoEngage / Zoho
• Built complex workflows & drip journeys
• Strong understanding of segmentation & lead scoring
• Hands-on experience with Email + SMS + WhatsApp
• Ability to measure funnel performance & lift

Bonus Skills

• Experience in B2B SaaS CRM
• RCS campaign knowledge
• HTML email template editing
• Understanding of sales funnels & L2P

What You Get at BhashSMS

• Ownership of India-scale customer lifecycle system
• Direct impact on revenue, retention & activation
• Fast-moving execution-driven culture
• Chance to shape automation for 2,00,000+ SMEs
• Work with leadership directly