CRM Intern - Data Analyst

Objective – 

Work closely with the CRM team as a data analyst to analyze customer data, build meaningful metrics and models, and deliver actionable insights that drive campaign optimization, customer engagement, and business growth.

Deliverables – 

·      Descriptive and Diagnostic Insights 

·      Creating Power Bi/Tableau Dashboards

·      Developing Python Algorithms

·      Providing Data for Campaigns

Measure of Success – Delivering Insights and Creating Dashboards/ML Models

Roles & Responsibilities

·         Work on CLM and remarketing as a core project area

·         Support and scale CRM automation initiatives across channels

·         Collaborate closely with Design, Content, MoEngage, and Operations teams for:

o   Launching CRM journeys

o   Maintaining process and execution efficiency

·         Own daily reporting:

o   Automation report

o   Target vs Achievement tracking

o   Identify gaps, insights, and recommend interventions based on data

Requirements

·         Hands-on experience with SQL (mandatory)

·         Experience with Tableau or other analytical/visualization tools (good to have)

·         Strong analytical and problem-solving skills

·         Understanding of cohort analysis

·         Prior exposure to CLM / CRM is a plus

·         Strong marketing intuition / knack

·         Basic understanding of e-commerce terminology and metrics such as:

o   Burn

o   ROAS

o   Efficiency metrics

Who Should Apply

·         Someone who enjoys working with data but also understands marketing impact

·         Curious, proactive, and comfortable working with multiple stakeholders

·         Looking for hands-on exposure

Duration: 3-4 months

Location: Mumbai (This is a strictly work from office role.)