CRM Campaign Manager

Overview

The Campaign Manager is responsible for end-to-end planning, execution, and optimization of marketing campaigns across owned channels (email, SMS, push notifications, WhatsApp, and in-app messaging) to drive customer engagement, activation, and retention

The strategic goal for this role is to ensure campaigns are data-driven, personalized, and aligned with business objectives while maximizing engagement metrics and delivering measurable outcomes across the customer lifecycle

Responsibilities

Plan and execute multi-channel marketing campaigns across email, SMS, push notifications, WhatsApp, and in-app messaging aligned to business goals

Design customer journeys and automated workflows using marketing automation platforms to drive engagement and conversions

Develop audience segmentation strategies leveraging customer data, behavioral triggers, and lifecycle stages

Collaborate with creative, content, and design teams to develop compelling campaign assets and messaging

Monitor campaign performance and analyze KPIs (open rates, CTR, conversion, unsubscribe rates) and optimize based on insights

Conduct A/B and multivariate testing on subject lines, content, timing, and audience segments to improve effectiveness

Manage campaign calendars, ensuring timely execution and coordination across stakeholders

Ensure compliance with data privacy regulations (DPDP Act, GDPR) and channel-specific opt-in/opt-out guidelines

Maintain and improve deliverability, sender reputation, and channel health metrics

Suggested qualifications

3-5 years in campaign management or CRM marketing role in a consumer-facing organization (BFSI, e-commerce, or consumer tech preferred)

Graduate degree in marketing, business, or related field

Hands-on experience with customer engagement platforms (MoEngage, WebEngage, CleverTap, Netcore)

Proficiency in campaign analytics, A/B testing, and performance optimization

Experience with audience segmentation, personalization, and journey orchestration

Strong analytical skills with proficiency in Excel and SQL basics

Understanding of customer lifecycle marketing and retention strategies

Excellent communication and project management skills

Experience working with cross-functional teams (product, analytics, creative)