Creator Manager

Creator & Influencer Manager (UGC & Performance Marketing)

Location: Bangalore (Work from Office)

Employment Type: Full-time

Role Overview

We are looking for a highly execution-focused Creator & Influencer Manager to build, manage, and scale a large pool of content creators for performance-led UGC advertising. This role sits at the intersection of performance marketing, content strategy, and creator partnerships. The ideal candidate understands short-form content deeply, works with speed, and can maintain creative consistency while delivering high-volume outputs. You will work closely with the Performance Marketing team to conceptualize, source, and execute UGC-style ads with creators with fast turnaround time (TAT) and strong performance intent.

Key Responsibilities

1. Creator Sourcing & Outreach

• Identify and build a scalable database of UGC creators across Instagram and other relevant platforms.
• Daily outreach to creators via Instagram DMs, email, and other communication channels.
• Build relationships with nano, micro, and mid-tier creators.
• Maintain a structured creator database with pricing, niche, availability, and performance history.
• Continuously expand the creator pool to ensure scalability.

2. UGC Ad Production (Performance Focused)

• Coordinate UGC ad production aligned with performance marketing briefs.
• Ensure creators follow script guidelines, hooks, pacing, and performance-driven structures.
• Drive fast TAT for content delivery.
• Maintain creative consistency across batches of ads.
• Ensure variations in hooks, angles, and messaging for testing.

3. Performance Marketing Collaboration

• Work closely with performance marketing managers to:
• Understand winning hooks and ad angles
• Produce multiple iterations for A/B testing
• Scale successful creator formats
• Adapt scripts based on CAC, CTR, ROAS feedback.
• Create a repeatable system for high-performing UGC production.

4. Creative Quality Control

• Review submitted videos for:
• Ad compliance
• Audio clarity
• Hook strength
• Brand alignment
• Messaging accuracy
• Provide structured feedback to creators.
• Ensure content matches brand tone and performance objectives.

5. Process & System Building

• Build SOPs for:
• Creator onboarding
• Script handover
• Video submission process
• Revision cycles
• Track creator timelines and ensure delivery discipline.
• Maintain documentation of creatives, results, and insights.
• Optimize cost vs output efficiency.

6. Negotiation & Budget Management

• Negotiate creator pricing for bulk deliverables.
• Manage creator payouts.
• Ensure cost efficiency for performance ad scalability.

Required Skills & Qualifications

Experience

14 years of experience in:

• Influencer marketing
• Creator management
• UGC production
• Experience working with D2C, fintech, quick commerce, or app-based brands preferred.

Core Skills

• Strong understanding of UGC-style performance ads and social media content
• Ability to handle high-volume content production.
• Strong negotiation skills.
• Excellent organizational skills.
• Ability to manage multiple creators simultaneously.
• Fast execution mindset.

Language Requirements

• Fluent in Hindi (spoken & written).
• Fluent in English (spoken & written).
• Ability to brief creators in Hindi and English.
• Ability to write or adapt scripts in both languages.

Ideal Candidate Profile

• Performance-oriented thinker (not just influencer marketing branding mindset).
• Highly responsive and proactive.
• Strong communication and follow-up skills.
• Obsessed with speed and execution.
• Understands what converts not just what looks good.
• Structured, process-driven individual.
• Comfortable working in a fast-paced startup environment.

Key Performance Indicators (KPIs)

• Number of active creators onboarded.
• Average TAT for content delivery.
• Cost per UGC video.
• Creative approval rate.
• Volume of performance-ready creatives delivered per month.
• Repeat creator retention rate.
• Contribution to winning ad creatives.