Creative Video Lead

If shortlisted, youll be sent a short form. If you dont hear from us, feel free to apply directly here: https://forms.gle/piiQjSL1v3Vcw3NSA

About Indus

Indus is the platform for investing in Indias growth. We make it simple for people living outside India to invest in Indian equity markets. Were live in New Zealand with 15,000+ users, clear product-market fit, and are rapidly expanding into new, much larger markets. Were backed by Zerodha through Rainmatter.

Were a small, high-ownership team. From operations to content to performance, the company runs on AI-native workflows. We dont hire large teams. We hire exceptional people and give them the tools to operate at scale.

We operate in every international market and give the world access to Indias growth. That comes with a responsibility ie how we show up visually is how people experience Indias growth story. We take that seriously.

Indias growth is personal to us. Were here to play a part in it by building the infrastructure to help the world participate in it.

The Role

In fintech, when you look the part, people are inclined to have more faith in you. Our visual output is how we build credibility, drive acquisition, and communicate that this is a serious platform that can take care of your investment needs.

We also believe we have a responsibility. Were in every international market, giving people access to Indias equity markets. The way we represent Indias growth story matters. This role is how we do that.

90% of online consumption today is short-form video. This role exists to make sure everything we put out ads, reels, social content, motion graphics is work that makes people stop, pay attention, and trust us. Social should never feel like wallpaper. It should feel like the most compelling thing in someones feed.

What Youll Own

Video and motion output ad creatives, reels, social content, motion graphics, video thumbnails, webinar assets.

The full production process from script to delivery script breakdown and keyword extraction, mood boards and style direction, storyboarding, music selection, animatics, style frames, asset production, animation, sound design, and final export.

Storyboarding and animatics translating scripts into visual sequences, syncing to VO and music, and getting pacing locked before production begins.

Animation and motion design working to final VO tracks, applying proper motion principles (easing, anticipation, follow-through), and building a consistent transition vocabulary across every piece.

Sound design and audio mixing SFX, ambient layers, music ducking, loudness normalisation. VO always wins in the hierarchy.

Creative direction - constantly watching whats happening in the market, bringing references, pushing the team to do better.

Who You Are

Technically strong. After Effects is your primary animation environment you think in clean layer structures, logical grouping, and AE-ready asset prep. Premiere Pro for editorial cuts. You know how to mix audio properly VO, music, SFX and you deliver to platform loudness standards. You export in the right formats for the right contexts (H.264, ProRes, platform-specific crops). Bonus if youve worked in fintech or a brand with a premium, information-dense aesthetic.

Taste-driven. You have a strong point of view on what good looks like. You take pride in your work and you dont ship things youre not proud of. Youd rather push back on a deadline than put out something mediocre.

Always watching. Youre constantly looking at whats working on Instagram, TikTok, YouTube, in other brands, in other categories. You bring references and ideas without being asked. Youre the person who sends the team a reel at midnight saying we should do something like this.

AI-native but not sloppy. You see AI as a massive force multiplier for motion and design workflows. You use it. But you also have the taste to know where AI output ends and craft begins. You care deeply about the line between leveraging AI and producing slop.

A short-form specialist. You understand the rhythm, pacing, and hooks that make short-form video work. You know why the first frame matters, how sound design changes everything, and what makes someone stop scrolling.

Why Indus

Traction. Proven product-market fit with a direct gameplan to scale.

Backing. Backed by Zerodha through Rainmatter.

Creative ownership. Youre setting the creative direction for how the world sees Indias growth story.

Infrastructure. AI-native from day one youll have the workflows and tools to produce at a level most creative teams cant.

Meaningful Contribution. Youll work closely with the Co-Founder.