Role Overview

This role focuses on performance ad thinking across formats like statics, carousels, memes, and

short-form videos. You will work on creative strategy and ad ideation for a kids' D2C brand not

video production or social media management.

Key Responsibilities

* Research high-performing ads and competitor creatives in kids, parenting, and D2C categories

* Identify storytelling patterns, emotional hooks, and formats that resonate with Indian parents

* Generate ad concepts and messaging angles across awareness, consideration, and

conversion stages

* Write sharp creative briefs hooks, formats, angles that designers and editors can execute

directly

* Build structured creative testing batches across statics, carousels, reels, and short-form video

* Analyse CTR, ROAS, and conversion data to understand what's working and what to kill

* Brief UGC creators, mom influencers, and educator partners for authentic content

* Own the content calendar across launches, festive campaigns, school season, and gifting

moments

* Understand how creatives impact CTR, conversions, and repeat purchase

Requirements

* Strong interest in ads, brand creatives, and what makes people click and buy

* Good visual understanding premium vs viral vs mass-market aesthetics

* Ability to identify patterns in ads and articulate why they work

* Emotional understanding of the Indian parent what builds trust, urgency, and love for a kids'

brand

* Basic knowledge of Meta / Instagram ads and the D2C funnel

* Clear thinking and structured idea presentation you brief well, you communicate well

* Comfortable working fast, testing often, and iterating without losing brand consistency

If you're curious about why parents click, trust, and buy for their children this role is for you.

Creative Strategist