Creative Strategist

The bridge between data and creativity. The Creative Strategist figures out what to say, to whom, and why it will work then briefs the copywriters and designer to execute it. This person makes the difference between ads that get ignored and campaigns that generate pipeline.

Salary: 35,00040,000/month

Reports To: Digital Marketing Lead

Works Closely With: Both Copywriters, Graphic Designer, DM Lead

Experience Required: 24 years in creative strategy, brand strategy, or performance creative

Responsibilities :-

• Owns the messaging strategy for every campaign who are we talking to, what pain are we solving, why should they trust WhizCo.
• Builds creative briefs for every campaign before a single word is written or pixel is designed.
• Reviews competitor ads, industry trends, and platform creative best practices weekly brings insights to the team.
• Develops WhizCo's content pillars and brand narrative the consistent story across all channels.
• Analyses which creatives are performing and why translates data into the next creative hypothesis.
• Leads campaign concepting for big moments new service launches, award entries, seasonal campaigns.
• Manages the affiliate marketing programme identifies the right partners, builds the pitch, manages relationships.
• Develops every growth loop strategy how platform users become managed service clients.

Requirements :-

• Has built creative strategy for B2B campaigns not just consumer brand work.
• Can write a compelling creative brief that a designer and copywriter can execute without 5 follow-up questions.
• Understands paid social creative deeply knows what works on LinkedIn vs Meta vs Google Display and why.
• Strong analytical mind can look at campaign data and extract a creative insight, not just a performance observation.
• Excellent communicator can sell a creative idea to a sceptical founder in 2 minutes.
• Prior experience in a creative or marketing role is preferred.