Creative Strategist

About Us:

Whats Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as Indias fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a Creative Strategist to build clear content frameworks, translate brand and science-led narratives into scalable plans, and drive trust-led engagement across digital platforms.

Roles & Responsibilities:

Define and lead the overall creative and brand strategy across social media, performance ads, website, and product launches.

Translate science-backed product positioning into clear, consistent, and repeatable content narratives.

Build, maintain, and protect a distinct visual and tonal brand language across all touchpoints.

Develop strong content pillars, creative frameworks, and storytelling formats to guide execution teams.

Lead product, ingredient, and wellness storytelling with clarity, credibility, and compliance.

Set creative direction, standards, and briefs for designers, writers, video teams, and agency partners while collaborating closely with performance marketing.

Requirements:

56 years of experience in a D2C brand in a creative strategy, brand direction, or similar leadership role.

Strong visual sensibility combined with structured thinking and strategic clarity.

Ability to simplify complex or science-led concepts without diluting credibility.

Deep understanding of wellness as a trust-driven category , not trend-led content.

Confident decision-maker with an ownership mindset; experience in wellness, health, beauty, or lifestyle brands is a strong plus.

Why Join Us?

Be part of Indias fastest-growing D2C brand in wellness.

Work in a dynamic, fast-paced environment with a young, passionate team.

Ownership & growth opportunities.

Competitive salary + perks in a high-impact role .

Shape the future of innovative health & wellness products .