Creative Strategist

About this role:

Uni is building a category-defining fintech brand. And reimagining credit cards for todays internet consumer. Its a revolution in credit card rewards - far simpler, richer, and built around real value.

To keep up these efforts, Uni's in-house Creative Team is adding new talent to their arsenal. A holistic Creative, with a copywriting background. Which means you think first, and execute later.

Everybodys dad can use AI and do what you do. The role of a Creative, surprisingly, has shifted back to basics. To do what nobody else in the room can do - think laterally, grab attention, move emotions, and make things people care about.

What youll do, on this job:

• Writing high-volume performance creatives - static, video and everything.
• Build consistent, cohesive campaigns that move the needle for business
• Writing for comms - emails, Landing Pages, Whatsapps, Push Notifications, even the messaging that's visible on the product.
• Think conceptually to solve marketing problems and write aligned to the strategy. Nothing random.
• Deliver new age ideas and fresh thinking on the brand's larger goal.
• Work with the design team and shape the work as per marketing standards.
• Use AI smartly - identify the useful, from the slop

What youll need, for this job:

• 4-6 years of experience in agencies or internet-first consumer startups.
• A portfolio you are proud of. With executions beyond print/static ads.
• Curiosity about writing copy for the internet and what makes it drive conversions.
• The ability to write 'copy' that moves people, duh. Not just comic one-liners.
• Has some exposure working with networked agencies and consumer startups

What will make you thrive with us:

• An opportunity to be mentored by passionate minds in marketing and advertising.
• A very active yet flexible work culture.
• An open pantry so your gut and wits are nourished.
• Be in company of some really smart minds and shape your career ahead.
• A place in an affirming culture that champions women.

Who this is not for:

• Content Writers, Bloggers, Social Media experts, and other heavy-on-content professionals.
• Candidates without portfolios.
• Candidates looking to work remotely. While we are flexible, your physical presence is expected to some degree.
• Candidates looking for fancy titles like 'Copy Ninja' 'Word Slicer' 'Headline Chef' etc. Sadly, we have no roles like that.

Fire up that resume + get your portfolio out. We can't wait to hear from you. And above all, don't forget to bring forth the most important thing...your personality.