Creative Strategist Trainee ( Copy )

Job Title: Creative Strategist (Copy)

Role Overview:

The Creative Strategist (Copy) will be responsible for developing insight-led ideas, brand narratives, and compelling copy across digital platforms. The role requires a strong balance of strategic thinking and creative execution, ensuring brand objectives are translated into effective communication.

Key Responsibilities:

• Develop creative strategies based on brand insights, audience behavior, and business goals
• Write clear, engaging, and persuasive copy for digital campaigns, social media, films, websites, and branded content
• Collaborate with designers, planners, and account teams to deliver integrated campaigns
• Translate briefs into strong creative concepts and storytelling frameworks
• Ensure consistency in brand tone, voice, and messaging across platforms
• Participate in brainstorms, pitches, and campaign planning sessions
• Review and refine copy based on feedback while maintaining creative integrity

Required Skills & Experience:

• Strong command over language and storytelling
• Experience in digital-first copywriting and campaign thinking
• Ability to think strategically and conceptually
• Exposure to integrated and end-to-end campaign execution
• Understanding of social media platforms, formats, and trends
• Experience working on lifestyle, FMCG, or digital-first brands is a plus

Preferred Traits:

• Curious, culturally aware, and insight-driven
• Strong collaboration and communication skills
• Ability to manage multiple projects in a fast-paced environment