Creative Strategist

Location: Dwarka, New Delhi (On-site)

Work Schedule: 5 days a week

Salary: 25,000 30,000 / month

Work Mode: On-site only (no remote/hybrid)

Were looking for a Creative Strategist to lead creative thinking for performance-driven ad campaigns across e-commerce and D2C brands.

This role is not a graphic designer position and not a social media posting role. Youll be responsible for deciding what creatives should be made , guiding execution, and aligning clients + designers around high-performing creative directions.

Creative Strategy & Decision-Making

• Decide which ad creatives work, which need changes, and which need to be reshot or redesigned.
• Define creative angles, hooks, formats, and storytelling styles for Meta ads.
• Guide brands on how creatives should be shot or structured for performance.

Client Communication (Creative-Focused)

• Communicate creative requirements clearly to clients.
• Help clients understand why certain creatives are needed for better performance.
• Share feedback, references, and improvement points professionally.

Creative Research & Market Analysis

• Conduct regular competitor research using Meta Ad Library.
• Analyze what type of creatives competitors are running and why.
• Track trends, formats, and patterns across industries and niches.

Designer & Execution Oversight

• Guide the designer with clear briefs, references, and feedback.
• Oversee POD (Print-on-Demand) design concepts and executions.
• Ensure creatives match brand guidelines, campaign goals, and platform best practices.

• You understand ads, creatives, and consumer psychology .
• You can instantly tell the difference between a high-performing ad and a weak one.
• Youre comfortable giving clear feedback and taking ownership of creative quality.
• You enjoy researching ads, brands, and trends.
• Youve worked with designers, ads, or content teams before (agency or brand side).

• Strong understanding of digital ad creatives (Meta/Facebook/Instagram).
• Experience with creative research and competitor analysis.
• Good communication skills (client-facing).
• Familiarity with Meta Ad Library.
• Interest in e-commerce, D2C brands, fashion, or lifestyle niches.
• On-site availability in Dwarka, New Delhi.

• This is an on-site role . Remote applications will not be considered.
• This is a strategy & direction role , not a pure design role.
• Please apply only if you have relevant experience or a strong understanding of ad creatives .