Creative Strategist

About Us

Barcode Entertainment: Strategic Brand Solutions , based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE , Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Job Summary

We are seeking an experienced Creative Strategist (Tech) with a strong agency background to join our team. In this role, you will lead the ideation and execution of high-impact campaigns for technology-driven brands , with a strong focus on influencer marketing and digital storytelling. You will be responsible for building innovative campaign strategies, crafting compelling pitch decks, and developing brand narratives that resonate with tech-savvy audiences.

Key Responsibilities

Campaign Conceptualization

• Develop and execute creative, insight-led campaigns for technology, mobile, gadget, or consumer electronics brands , with a strong focus on influencer marketing and social media platforms.
• Translate complex product features and innovations into engaging, audience-friendly storytelling.

Pitch Decks & Presentations

• Create visually compelling and persuasive pitch decks that clearly articulate campaign ideas, influencer strategies, content frameworks, and execution plans for tech brands.
• Present strategies confidently to internal teams and external stakeholders.

Brand & Product Strategy

• Build and refine brand and product-led strategies that position tech brands effectively in a competitive market.
• Ensure strategic alignment between brand messaging, product USPs, and consumer insights.

Creative Ideation

• Brainstorm innovative, platform-native ideas aligned with client briefs, keeping evolving tech trends, launches, and digital behaviours in mind.
• Develop concepts that balance creativity with performance and scalability.

Scriptwriting & Content Direction

• Write engaging scripts and content outlines for influencer campaigns, product launches, reels, short-form videos, and branded content across platforms.
• Guide creators on tone, messaging, and storytelling while maintaining brand integrity.

Client & Internal Collaboration

• Work closely with clients to understand brand objectives, product priorities, and feedback.
• Collaborate with account management, influencer, and execution teams to ensure seamless delivery of creative ideas.

Market & Trend Research

• Stay up to date with technology trends, mobile launches, platform innovations, creator formats, and competitor activity .
• Use research and data insights to strengthen creative recommendations and campaign performance.

Experience

• Minimum 2 years of experience as a Creative Strategist (or similar role) within an agency environment.
• Proven experience working on technology, mobile, gadget, electronics, or digital-first brands .
• Demonstrated experience in developing influencer-led campaigns and brand strategies for tech products.

Skills

• Strong creative thinking with the ability to simplify and humanise tech-heavy messaging.
• Excellent storytelling and conceptualisation skills.
• Hands-on experience creating pitch decks and campaign presentations using PowerPoint, Keynote, or Canva .
• Deep understanding of influencer marketing strategies , especially within the tech ecosystem.
• Excellent communication and presentation skills.
• Ability to manage multiple projects in a fast-paced agency environment.