Creative Strategist Lead

About Effora

Effora is a bootstrapped Beauty Tech Brand built in India, for India.

In just 1 year, weve crossed 6 Cr+ in revenue, built a loyal customer base of celebrities, creators, and real customers without external funding.

Were growing fast, experimenting faster, and building a brand that lives on value and science.

If you love culture, beauty, virality, and storytelling that moves people, not just metrics - this role is for you.

The Role

We're looking for a Creative Strategist Lead who lives and breathes culture, understands what makes people stop scrolling, and knows how to build narratives that turn a brand into a movement.

You'll own the creative and storytelling engine at Effora across our brand, our founder's personal presence, and the communities we build with influencer partners.

This isn't a "write captions and schedule posts" role. This is the person who shapes how the world sees Effora.

What You'll Own

1. Storytelling Craft narratives that aren't just pretty, they're sticky. Brand origin arcs, campaign stories, content that makes Effora feel like something people want to be part of.
2. Brand Marketing Define, evolve, and protect the Effora voice. Translate strategy into content systems that create a recognisable, consistent, magnetic brand presence.
3. Engagement & Hook Engineer content that hooks audiences in the first 2 seconds and holds them for 200. You obsess over why things go viral then recreate the conditions deliberately.
4. Influencer Marketing Build an influencer ecosystem that feels organic, not transactional. Identify the right voices, brief them brilliantly, and measure what actually moves the needle.
5. PR & Personal Branding Drive Effora's earned media strategy and shape the founder's personal brand as a key growth channel positioning them as a voice people trust and follow.
6. Organic Growth Own the organic content strategy across platforms. Build frameworks for consistent, high-engagement output that grows audiences without relying on paid spend.

What We're Looking For

1. 36 years in brand, content strategy, social media, or creative roles (agency or in-house)
2. A portfolio that makes people stop and say "who made this?" Deep platform fluency you understand the algorithm but think about the human
3. Strong writing and conceptual thinking ideas AND execution
4. Experience managing or briefing influencers and creators
5. Comfort operating at the intersection of brand, PR, and community
6. A bias towards testing, learning, and iterating fast

Superpower Bonus

You're comfortable on camera and can create short-form video content yourself from ideation to filming to posting. Whether it's a talking-head reel, a behind-the-scenes clip, or a trending format you've made your own, you know how to show up and perform.

Not required. But it's the cheat code that makes this role extraordinary.

How to Apply

Send us your best work not a long cover letter. Show us something you made that you're proud of. Tell us what it was for, what you were trying to do, and what happened. Then tell us why Effora.

talent@effora.in

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