Creative Strategist

About GridZero

GridZero is a fast-growing Solar EPC startup focused on accelerating residential clean energy adoption through high-quality rooftop solar installations. Alongside execution, we are building a strong, trust-led digital brand through founder-led storytelling and high-impact content.

We are looking for a sharp Creative Strategist to shape how solar is communicated to homeowners across organic and paid platforms.

Key Responsibilities

Research & Insights: Analyze competitors, customer psychology, and viral content formats to identify winning narratives.

Content Strategy: Build clear storytelling frameworks across organic (authority/viral) and paid (conversion-driven) content.

Scriptwriting: Write high-impact scripts for reels, ads, campaigns, and founder content.

Creative Direction: Translate ideas into clear creative briefs for video and design execution.

Messaging Ownership: Ensure consistent positioning and storytelling across all channels.

Candidate Requirements

Experience: 37 years in content strategy, creative strategy, or startup storytelling roles.

Strong Writing Skills: Ability to simplify complex topics into engaging, high-conversion narratives.

Strategic Thinking: Strong understanding of hooks, storytelling, and audience psychology.

Startup Mindset: Comfortable working closely with founders and moving fast.

Bonus: Experience in energy, fintech, D2C, or founder-led brands.

How To Apply

• Send your CV, 2 writing samples, and 1 script youre proud of to sarvesh@gridzero.in