Creative Strategist

We are looking for a Conceptualiser / Creative Strategist who can originate strong, culture-led ideas and turn them into scalable 360 brand experiences. This role is central to building event concepts, intellectual properties (IPs), on-trade activations, and off-trade promotions for premium alcobev, luxury, and lifestyle brands.

Key Responsibilities

* Develop integrated creative strategies for brand campaigns and experiential platforms, ensuring ideas translate seamlessly across multiple consumer touchpoints.

* Conceptualise events, festivals, IPs, on-trade activations, and off-trade promotions.

* Create clear creative briefs, campaign narratives, and idea frameworks for internal teams and partners.

* Build 360 marketing and promotion plans aligned to brand objectives and consumer journeys.

* Collaborate closely with the design, and production team to bring ideas to life.

* Present concepts, insights, and strategic thinking confidently to clients.

* Stay abreast of cultural trends, consumer behaviour, and category dynamics within alcobev and lifestyle spaces.

Requirements

* 5+ years of experience in creative strategy, brand planning, or conceptual roles (agency experience preferred).

* Proven experience working on alcobev brands; luxury or lifestyle experience is a strong advantage.

* Strong understanding of experiential marketing, events and on-ground activations.

* Ability to think conceptually while remaining execution-aware.

* Excellent storytelling, writing, and presentation skills.