Creative Strategist - D2C

About Varalife

We're redefining aging through cellular science. Our flagship products VaraSpan, VaraCare & VaraPace help thousands live with more energy, better focus, and sustained vitality. We're not just selling supplements we're pioneering a movement where age becomes just a number.

About the Role

We need a content hustler who can marry creativity with conversion metrics. Someone who gets excited about both beautiful storytelling AND ROAS optimization.

You'll own our entire content ecosystem from performance ads that convert to social content that builds community. This isn't a job where you brief others and wait. You create, test, iterate, and scale what works.

What you will own:

Performance Content

• Craft high-converting ad creative for Meta & Google Ads
• Direct and sometime write compelling ad copy that balances science with accessibility
• Re-think and adapt our content ecosystem for pattern interruption
• Analyze creative performance data and iterate ruthlessly

Brand & Organic Content

• Develop social media content that educates without preaching
• Create retention campaigns that turn customers into evangelists
• Build UGC programs that capture authentic transformation stories
• Write email sequences that people actually want to read

Creative Direction

• Brief creators, videographers, and designers on content needs
• Ensure brand consistency across all touchpoints
• Develop content playbooks and frameworks

You're Perfect If You:

Must Haves:

• 2-4 years in D2C brands or agencies
• Proven track record of content that drives measurable results
• Can write copy that converts (show us your best hooks)
• Live in spreadsheets as comfortably as in Canva
• Have opinions on what makes content work (and data to back them)
• Work onsite in Bangalore

Nice to Haves:

• Experience in health/wellness/supplement space
• Have grown a brand's social presence from scratch

Context About The Role:

• This is a 1-10 stage startup. You'll wear multiple hats (sometimes simultaneously)
• We move fast. Your content from Monday might be live by Tuesday
• You'll work directly with founders who care deeply about every word
• No bureaucracy, no endless approvals, just ship and learn

Why Join Us?

• Impact: Your content will directly influence how thousands approach aging
• Growth: We're scaling fast. Grow with us or grow beyond us we'll support both
• Learning: Work with founders who approach marketing scientifically
• Culture: We celebrate experiments (even failed ones) over perfect plans