Creative Strategist & Copywriter

Looking for a Creative Strategist & Copywriter for a fast-scaling, purpose-led D2C nutrition brand backed by marquee investors and recently featured on Shark Tank India.

Key Responsibilities:

• Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives Videos & Statics UGC, Influencers, Product Centric etc
• Be on top of creative performance: Whats Working & What Not; and Why
• Collaborate with Internal teams (Performance, Writers, Designers / Editors, Nutrition) & External Agencies to create compelling creatives, in line with business goals
• Conduct research and gather insights to inform copywriting strategy
• Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with
• Stay up to date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling
• Develop & Execute Creative Strategy for the organisation. Take ownership of brands Creative Output across formats including Performance Creatives & Brand Campaigns
• Ensure coherence of Brand Voice across all creative touchpoints

Qualifications:

35 years of relevant experience in creative strategy, advertising, content, or brand building.

Proven track record of working on consumer brands- preferably D2C, FMCG, Health & Wellness

Strong grasp of digital-first storytelling and brand thinking

A sharp eye for copy, design, and visual storytelling

Excellent communication and presentation skills

Comfortable managing creative workflows with external partners and in-house teams.

Passionate about purpose-driven brands and the health & wellness space

Experience working with D2C brands either in an agency/brand side is desirable