Creative Strategist – Brand & Narrative

The Creative Strategist Brand & Narrative will contribute to shaping the brands storytelling, narrative direction, and content judgment.

This is a strategy-led role focused on defining brand voice, ensuring narrative consistency, and elevating content quality without being involved in execution or social media operations.

This is a thinking role with taste, not an execution role.

Key Responsibilities

• Define and evolve the brands narrative, worldview, and tone
• Track global trends across luxury, wellness, architecture, hospitality, and culture
• Translate insights into clear content themes and long-term story arcs
• Create strong creative briefs for external agencies
• Review content to ensure alignment with brand tone and long-term direction
• Decide what content should not be created or published
• Protect the brand from noise, dilution, and short-term trend chasing

Ideal Profile

• 47 years in content strategy, brand strategy, editorial planning, or creative strategy
• Experience with premium, luxury, hospitality, lifestyle, architecture, media, or design-led brands
• Agency background preferred
• Strong taste, cultural awareness, and narrative judgment
• Ability to think long-term beyond campaigns
• Clear articulation of strategic thinking

Application Requirement

Please share:

1. Your CV
2. A short note (maximum 200 words) on a brand narrative you admire and why

Applications without the note will not be considered.

Compensation: Rs 812 LPA, commensurate with experience and strategic expertise.