Creative Strategist

About the Role (Confidential)

A high-growth D2C wellness brand is looking for a Creative Strategist to own brand storytelling and content strategy across social media, performance marketing, website, and product launches. This role sits at the intersection of brand, content, and performance , translating science-backed wellness narratives into clear, scalable creative frameworks.

Key Responsibilities

Lead end-to-end creative and brand strategy

Build content pillars, messaging frameworks, and storytelling formats

Translate product and ingredient science into credible, consumer-friendly narratives

Own visual and tonal consistency across all touchpoints

Lead and mentor a team of copywriters, content creators, designers, and agency partners

Work closely with performance marketing to drive trust-led growth

Ideal Profile

56 years in creative strategy / brand roles within D2C

Strong visual sensibility and structured thinking

Experience in wellness, health, beauty, or lifestyle preferred