Creative Manager - UGC

About WeDo Marketing :

WeDo Marketing is a performance-driven Influencer & UGC marketing agency helping brands win in multilingual India. We create culturally relevant, high-converting UGC and influencer content across Hindi and South Indian languages.

Weve worked with leading brands like Mamaearth, Seekho, Himalaya, boAt, and fast-growing apps & D2C brands handling everything from creative strategy to scripting, creator direction, and end-to-end execution.

Role Overview:

We are looking for a Creative Manager UGC & Regional Content who can own the entire creative side of UGC campaigns from understanding client requirements to writing strong UGC ad scripts, guiding creators, and ensuring high-quality, culturally relevant video output.

This role is ideal for someone who understands what makes UGC ads work, especially for South Indian audiences, and can lead both ideas and execution.

Key Responsibilities

1. UGC Scriptwriting & Copy

Write high-converting UGC ad scripts (problemsolution, negative-to-positive, vox-pop, testimonials, skits, info-led ads, etc.)

Ensure scripts are platform-native (Instagram Reels, Shorts, Ads)

Adapt tone & messaging for Hindi, English, and South Indian audiences

Keep scripts culturally relevant, trend-aware, and performance-focused

2. Creative Direction

Give clear creative direction to creators and internal teams:

How to start the video (hook)

Expression, tone, body language

Delivery style (natural, non-scripted feel)

Suggest ways to make videos more engaging & scroll-stopping

3. Client Briefing & Creative Thinking

Understand client requirements, goals, and brand tonality

Add your own creative inputs instead of blindly following briefs

Convert client objectives into clear creative angles & scripts

4. Regional & Cultural Understanding

Strong understanding of South Indian culture, language nuances & trends

Ability to spot what will work in Tamil / Telugu / Malayalam / Kannada contexts

Avoid generic or North-India-centric scripting for South audiences

5. End-to-End UGC Execution

Own the creative delivery of UGC campaigns:

Script creator brief shoot guidance final output check

Coordinate with creators, editors, and ops team

Ensure timelines, quality, and creative consistency are maintained

Must-Have Skills & Qualifications

25 years experience in UGC, ads, digital content, or creative roles

Strong UGC ad scripting & copywriting skills

Deep understanding of UGC ads that convert

Good command over Hindi & English

Working understanding of at least one South Indian language

Knows Instagram, Reels, Shorts, trends & ad formats

Ability to manage multiple scripts & campaigns at once

Preferred (Good to Have)

Experience working with apps, D2C, or performance marketing teams

Has guided creators or content teams before

Familiar with Meta ads creatives & what brands look for

Can review videos from a performance & creative POV

Why This Role is Important

This role is not just about writing scripts its about owning the creative outcome of UGC campaigns and ensuring every video feels authentic, engaging, and regionally relevant.

How to Apply

Please share your resume and sample UGC scripts/work links while applying.

Share your Resume: