Creative Lead

Creative Lead Brand & Campaigns

Key Responsibilities:

1. 360 Campaign Ideation & Execution

• Conceptualize and lead integrated campaigns across Meta, Google, influencers, PR, website, email, and offline channels.
• Build campaign narratives, messaging structures, creative angles, and storytelling frameworks.
• Deliver strong creative concepts that connect brand building with performance outcomes.

2. Performance Ads Creative (Meta & Google)

• Develop hook lines, ad angles, scripts, and high-performing creative directions.
• Work with the performance marketing team to A/B test creatives, analyze CTR, CPL and iterate for lower CPL and higher conversions.
• Create thumb-stopping short-form video concepts and storyboards.

3. Influencer & Creator Content Strategy

• Build influencer campaign ideas and creative themes.
• Write briefs, scripts, and narrative directions for reels and content creators.
• Ensure influencer output aligns with campaign strategy and brand tone.

4. PR & Storytelling

• Develop PR story angles, founder storylines, and brand narratives.
• Work with PR partners to ensure communication is compelling and on-brand.

5. Offline & On-Ground Brand Creative

• Create concepts for vendor partnerships, event branding, standees, brochures, and activations.
• Ensure offline touchpoints reflect the same premium brand experience as online

6. Brand Partnerships

• Create partnership concepts that benefit both brands, co-branded campaigns, content, events, and digital activations.
• Ensure partnership executions maintain TWCs positioning and storytelling quality.

7. Creative Production & Team Collaboration

• Work with designers, editors, performance marketers, and agencies to ensure high-quality execution.
• Review creative outputs and provide clear direction to elevate quality and effectiveness.
• Manage timelines, briefs, and overall creative quality control.

8. Strategic Thinking & Brand Growth

• Conduct ongoing research on consumer psychology, motivations, and behavior in the wedding planning journey.
• Bring creative ideas that strengthen brand recall and improve funnel performance.
• Analyze wedding industry trends, competitor strategies, regional preferences, and seasonal patterns.
• Translate insights into creative angles, messaging frameworks, and high-impact campaign ideas.
• Connect creative strategy with measurable business results.

Requirements

• 5 years of experience in creative strategy, brand communication, partnerships, or 360 campaign roles.
• Proven ability to build integrated campaigns across paid, owned, and earned channels.
• Strong conceptual and writing skills. Hooks, storylines, scripts, value propositions.
• Experience working with influencers, PR, and brand partners.
• Understanding of performance metrics and creative testing.
• Ability to build and maintain creative playbooks including brand voice guidelines, messaging frameworks, testing methods, and campaign best practices.

About The Wedding Company

The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and moreour tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.

In just 18 months, weve:

• Raised $1M in seed funding
• Achieved $10M in annual GMV
• Built a curated network of 2,000+ trusted vendors across India & Thailand
• Operated profitably while serving weddings worth 10 lakh to 5 crore

Operating in a $130B market (4% of Indias GDP) , were on a mission to build the first truly scalable wedding planning brand in India.

Feel free to reach us at:

Email :

Website :