Creative Lead

Role Overview: Looking for a Creative Lead to drive the brands visual and narrative identity across platforms. This role requires a strong aesthetic sensibility, deep storytelling ability, and hands-on leadership across content, campaigns, and creative execution. You will work closely with marketing, design, and production teams to ensure creative output remains consistent, elevated, and culturally relevant.

Key Responsibilities:

Creative Direction & Ideation Lead moodboarding, concept ideation, and creative research for all brand initiatives Translate brand philosophy, collections, and craft stories into compelling visual narratives Develop seasonal creative directions aligned with collection launches and brand goals Content & Storytelling Own brand storytelling across digital platforms with a strong focus on Instagram Plan, conceptualize, and oversee content calendars in collaboration with the marketing team Ensure consistency in tone, visual language, and messaging across all content touchpoints Instagram & Digital Content Management Oversee end-to-end Instagram content including posts, reels, stories, and campaigns Collaborate with social media and performance teams to balance creativity with engagement and reach Track content performance and refine creative strategy based on insights Shoot & Campaign Oversight Lead lookbook shoots and campaign shoots from concept to execution Oversee shoot planning including references, styling direction, shot lists, and storytelling flow Work closely with photographers, stylists, models, and external creative partners Team Leadership Head and mentor the graphics and creative team Review and guide design outputs including layouts, graphics, and visual assets Foster a collaborative, high-quality, and detail-driven creative culture End-to-End Execution Manage creative projects from ideation to final delivery across campaigns, launches, and collaborations Ensure timelines, budgets, and quality benchmarks are met Act as the final creative custodian for all brand-facing output

What Were Looking For 610 years of experience in fashion, luxury, or lifestyle brands Strong portfolio demonstrating storytelling, campaigns, and content-led work Deep understanding of fashion aesthetics, textiles, and luxury consumer sensibilities Experience leading teams and managing multiple creative projects simultaneously Strong communication and collaboration skills

Nice to Have / Great Add-ons (Highly Recommended) You may also want to add: Experience working with craft-led or heritage brands Understanding of luxury fashion marketing & consumer psychology Exposure to influencer collaborations and brand partnerships Ability to work closely with retail, VM, and offline brand experiences Familiarity with global fashion trends while retaining Indian craft sensitivity

Kindly share the cvs on yogini.borkar@talentcorner.in