Creative Lead (Strategy & Creative)

We have the Design Team. We need the "Brain."

• Job Role: Creative Lead/ Marketing Lead (Marketing Strategy & Copy)
• Location: Calicut, Kerala (On-Site).
• Salary: 35,000 - 50,000 / Month (Based on Merit).

At Fourth Wall, we dont do generic "corporate" marketing. We drive digital growth by capturing and telling the authentic stories of 2nd-generation industry leaders, healthcare pioneers, and aesthetic brands. Our main branch is in Hosur, and we are now seeking a strategic powerhouse to lead the creative vision for our Calicut branch.

We have a production team that executes visuals perfectly. What we need is a Creative Lead to bridge the gap between a clients heritage and high-performing design execution.

The Role

• The Bridge: You will take raw goals from industry leaders and break them into actionable tasks for the design team.
• The Architect: You will build clear Creative Briefs, defining the Hook, Visual Direction, and Copy before a single pixel is moved.
• The Troubleshooter: If an ad isn't performing, you diagnose the problem - is the headline boring? Is the story unclear? Then, you execute the fix.
• The Voice: You will be the primary contact for our high-level clients, handling "hard conversations" with maturity and flawless English.

Who You Are

• A Writer at Heart: You know that while design draws attention, its the authentic story that sells the product.

• Analytical Creative: You dont just make things "pretty" - you care about performance and brand alignment.

• Quality Obsessed: You ensure the "Authentic Storytelling" angle is present in every asset before it reaches the client.

• Calicut-Based: You are ready to build a high-level creative legacy right here in Kerala.

How to Apply

We dont want a generic cover letter. To apply, send your CV and the answer to this question:

"Pick a local brand with terrible marketing. In exactly 3 sentences, tell us what is wrong with their strategy and how you would fix the message to feel more authentic."

• Send the resume with answer at admin@breakthefourth.com

Who This is NOT For (Please Do Not Apply If):

• The "Vague" Manager: If you just want to pass emails back and forth without getting your hands dirty in the strategy and copy, this isn't for you.

• The Grammar-Averse: If "typos happen" is your motto, you won't fit here. We require flawless English.

• The "Pretty" Designer: If you only care about aesthetics and don't care about the ROI or the "Why" behind an ad, you aren't the "Brain" we need.

• Remote - Only Seekers: This is a strictly On-Site role in Calicut.

Core Strategic Requirements (The "Brain")

• Project Translation: You must be able to take abstract goals from 2nd-generation industry leaders and break them into actionable design tasks.

• Creative Architecture: You are required to build comprehensive Creative Briefs that define the Hook, Visual Direction, and Copy before any design work begins.

• Performance Diagnosis: When an ad or campaign fails, you must analyze if the headline is boring, the visual is cluttered, or the offer is unclear, and then propose the strategic fix.

• Client Leadership: You will serve as the primary point of contact for healthcare and aesthetic brand leaders, managing expectations and handling "hard conversations" with maturity.

Professional & Skill-Based Requirements

• Linguistic Mastery: You must write and speak flawless English to command a room with a founder or CEO.

• Story-First Mindset: You must be a "Writer at Heart" who understands that while design draws attention, the authentic story sells the product.

• Analytical Creativity: You must prioritize ROI and campaign performance over making things look "pretty".

• Vigilant Quality Control: You are responsible for reviewing every asset for spelling, grammar, and brand alignment to ensure the "Authentic Storytelling" angle is never lost.