Creative Lead

As a Creative Lead, you will head the in-house marketing and creative team. You will work closely with the marketing team to plan ideas, create content, and deliver creatives based on the companys goals.

You will be responsible for maintaining a consistent look, message, and brand style across all digital and offline marketing activities, including social media, ad campaign and offline promotions.

You will manage the full creative process, from idea to final output, and lead the creative team to ensure work is delivered on time and with quality. The team includes video editors, content writers, SEO professionals, social media executives, web developers and graphic designers.

Experience working with education brands will be an added advantage.

As a Creative Lead, you should demonstrate:

• Strong leadership and interpersonal skills with the ability to guide, motivate, and manage a creative team
• Excellent written and verbal communication skills, including the ability to present and defend creative concepts
• Strong conceptual thinking with the ability to convert business goals into creative ideas
• Hands-on understanding of social media management, content calendars, and engagement strategies
• Awareness of current digital trends, advertising formats and offline marketing practices
• Ability to work under pressure and manage multiple deadlines
• Skills in people management, project planning and resource allocation

• Build and maintain an effective working environment for the creative team
• Take ownership of the creative direction, quality, and consistency of all marketing outputs
• Develop creative ideas for: Social media campaigns, Digital and paid advertisements, Offline marketing (print ads, banners, brochures, events, seminars)
• Plan and oversee social media calendars and engagement strategies
• Analyze competitors and market trends to generate actionable creative insights
• Present concepts to stakeholders and guide the team in visualizing and executing them
• Oversee multiple projects from concept to completion, ensuring quality, timelines, and brand alignment
• Coordinate with internal teams and vendors for offline and online campaigns
• Understand the commercial and performance aspects of marketing initiatives