Creative Lead - Design & Strategy

Location: Bengaluru

Job Type: Contract

Experience: 10+ Years

Mandatory: Creative / Marketing Agency Experience

About The Hype Studio

The Hype Studio is a fast-growing PR, branding, and digital marketing agency that works with ambitious brands, founders, and leaders across industries. We believe great design doesnt start on the artboard; it starts with strategy, clarity, and intent.

We are looking for a Creative Lead Design & Strategy who can create, drive, and execute strategy, not just visuals. This is not an execution-only role. We are looking for someone who understands why a design exists, what business problem it solves, and how it supports brand, marketing, and growth objectives.

Role Overview

This is a lead-level role for a senior designer who has spent years in an agency environment and is ready to own both design and visual strategy end-to-end.

You will be responsible for:

Co-creating and shaping creative and visual strategy for brands and campaigns

Translating brand, marketing, and communication strategy into scalable design systems

Leading creative thinking, ideation, and strategic direction, not just following briefs

Ensuring design output supports reach, recall, engagement, and brand positioning

You will work closely with strategy, content, PR, and account teams and play a key role in defining how brands think, communicate, and show up visually across platforms.

Key Responsibilities

Strategic Design Leadership

Actively contribute to and help create brand and campaign strategy, not just execute it

Own and drive the visual and creative strategy across multiple client accounts

Translate brand positioning, audience insights, and business objectives into strong visual direction

Participate in ideation, planning, and strategy discussions from the startnot only execution stages

Question and refine briefs to ensure creative solutions are strategically sound, effective, and measurable

Build scalable visual systems, design frameworks, and brand guidelines that maintain consistency across platforms

Creative Direction & Execution

Lead the design of high-quality assets across digital and print (social media, campaigns, ads, presentations, brand collaterals)

Oversee illustration, typography, layout, and overall visual storytelling

Ensure all creative output meets brand standards, platform relevance, and quality benchmarks

Maintain and evolve design templates and asset libraries

Team & Cross-functional Leadership

Guide and mentor junior and mid-level designers

Collaborate closely with content writers, strategists, PR managers, and account leads to shape ideas and narratives

Provide clear creative direction and feedback to elevate overall output

Manage design workflows, timelines, and priorities in a fast-paced agency environment

Process, Ownership & Quality Control

Track assignments and deliverables across internal systems

Maintain proper archiving of design assets for reuse and scalability

Review, refine, and approve creatives before client delivery

Coordinate with print vendors and oversee proofing where required

Required Experience & Skills

10+ years of experience in a creative or marketing agency

Proven experience in a lead or senior design role with strategic ownership

Strong understanding of branding, visual identity, campaign thinking, and strategy-led design

Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Ability to connect design and creative strategy with marketing and business outcomes

Experience designing for digital-first brands and social platforms

Strong communication, leadership, and decision-making skills

Working knowledge of motion graphics / video tools (After Effects, Premiere Pro)

Understanding of UI/UX principles

Experience with print production, vendor coordination, and press checks

Exposure to 3D or advanced design tools

Who This Role Is For

Designers who have grown in an agency ecosystem

Creative leaders who enjoy creating strategy as much as executing it

Professionals who think in campaigns, narratives, and brand systems, not just posts

Designers confident enough to lead strategic conversations, not just execute instructions

What We Offer

Hybrid working model (3 mandatory in-office days)

Company-covered commute

Collaborative, fast-paced agency culture

Competitive remuneration

Opportunity to shape, influence, and scale both design and creative strategy

How to Apply

If youre ready to create strategy, lead design, and shape brands, send your resume + portfolio along with a brief note on your agency and leadership experience here:

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Application Deadline: 11 JANUARY 2026