Creative Lead

Prior experience at a marketing agency is must!

About Growth Hackers

Growth Hackers is a performance-driven growth and marketing agency that helps brands scale using creative storytelling, data-backed strategies, and AI-first marketing solutions . We work with startups, MNCs and growing brands across paid ads, social media, branding, and growth campaigns , focusing on results, not just aesthetics.

Role Overview

We are looking for a hands-on Creative Lead with 23 years of experience who can manage and improve the companys overall creative output. This role involves leading design and social media creatives , coordinating with internal teams, and ensuring all organic and paid content aligns with brand goals and performance requirements.

You will also play a project coordinator role , ensuring smooth execution, clear communication, and timely delivery.

Key Responsibilities

Creative Ownership

• Take ownership of all creatives across design, social media, and performance marketing
• Ensure consistency in branding, tone, and visual quality
• Review creatives before publishing or campaign launches (final sign-off)
• Develop and refine creative systems to ensure superior output and team efficiency.
• Collaborate with the Sales and Strategy teams to develop high-impact visual concepts and mockups for client pitches, ensuring our creative capabilities are a key selling point

Team & Coordination

• Coordinate with Creatives, Video Editors and Social media executives
• Guide team members with feedback and creative direction
• Work closely with performance marketing, content, and strategy teams

Organic & Paid Content

• Oversee organic content (posts, reels, stories, carousels)
• Support and review paid ad creatives for Meta, Google, and other platforms
• Overseeing the visual narrative and pacing of video content (reels, video ads) to ensure they meet performance benchmarks like hook rate and retention

Planning & Execution

• Translate briefs into clear creative tasks and timelines
• Track creative performance and suggest improvements based on Data Driven Iteration
• Ensure deadlines are met without compromising quality

Innovation & Growth

• Bring fresh ideas for campaigns, pitches, and brand communication
• Stay updated with design trends, social media trends, and AI tools
• Continuously improve creative workflows and processes including the creation of StandardOperating Procedures (SOPs) for creative handovers between the content and design/video teams to minimize revisions and maintain high standards.

Requirements

• 3+ years of experience in creative/design/social media roles
• Hands-on experience with design or social media content creation
• Understanding of performance marketing
• Strong visual sense and attention to detail
• Good communication and coordination skills
• Experience with Adobe Suite / Figma / Canva / Freepik / Nano Banana etc
• Agency experience is a plus

Why Join Growth Hackers?

• Opportunity to step into a leadership role
• Work on high-impact brands and performance-driven campaigns
• Learn directly from growth and performance marketing experts
• Fast-paced environment with real ownership and growth