Creative Head

About the Role

This is not a role for someone who just makes content.

At Thrillophilia, content exists to do one job: help Indian travelers move from hesitation to booking with confidence.

This role is about deciding what content should exist, why it should exist, where it should live, and how it actually drives business outcomes. Youll own how travelers experience Thrillophilia, from the moment they start dreaming about a trip to the moment they come back and recommend us to others.

Youll work closely with founders, product, and growth teams, and youll be expected to form strong opinions, challenge weak ideas, and design content systems that scale. Theres high ownership here, but no hand-holding.

What Youll Do

Youll own the end-to-end content strategy for Indian travelers across the website, paid media, WhatsApp journeys, social media, UGC, and brand storytelling. Your job is to design the content architecture, not just run campaigns.

A big part of your work will be treating the website as a sales engine, not a brochure. Youll decide what content blocks appear on destination and tour pages, what reduces anxiety for Indian travelers (visa, food, kids, elders, pacing), and what builds decision confidence quickly. You should be able to look at a page and say, This will convert, or This is doing nothing.

Youll also own creative strategy for paid media. That means defining what narratives work at different stages of intent, how trust and pricing clarity show up visually, and what creative actually deserves budget. Youre expected to work closely with performance teams, scale what works, and kill what doesnt.

Social media here is not just for branding. Youll shape how social and UGC build trust, drive DMs, and support bookings. That includes setting clear standards for creators, building a real UGC engine, and ensuring social content feeds ads, website proof, and WhatsApp journeys.

You will build and lead a creative team, strategists, writers, designers, video creators, and set a culture of speed, quality, and business relevance. Being able to say this isnt good enough is part of the job.

What Were Looking For

Were looking for someone opinionated, decisive, and deeply grounded in how Indian travelers think and decide.

This role is a strong fit if you:

• Have built content in consumer internet, travel, or D2C businesses where revenue mattered
• Think in systems, not just posts, reels, or campaigns
• Are comfortable using data to guide creative decisions
• Can sit with founders, product, and growth teams and push back when needed
• Care more about impact and conversion than aesthetics or trends

This is not the right role if your background is limited to agency brand work, or if you believe great content exists without clear business outcomes.

About Thrillophilia

Thrillophilia is one of Indias largest travel experiences and multi-day tour platforms, used by over 100 million travellers globally. We work across activities, curated tours, and complex international travel, with deep focus on Indian traveler needs.

Were building a company where technology, content, and on-ground execution come together to make travel simpler, more transparent, and more trustworthy. The problems here are real, the scale is meaningful, and the expectations are high.

If youre looking for a role where your decisions visibly shape how millions of people plan travel, this is it.