Creative Head (Brand & Storytelling) – India + US

Brand: The Holly Tree (Geo Fresh Group) Organic Foods & Wellness

Location: India | Full-time

About the Role

The Holly Tree is an organic foods and wellness brand operating across India and the United States .

Our current focus is simple and ambitious:

Build massive visibility, awareness, and engagement through powerful creative storytelling.

We are looking for a Creative Head (Brand & Storytelling) who is deeply passionate about content, obsessed with storytelling, and thrives on execution, not just ideas.

This role is not for planners or deck-makers.

This role is for doers.

What This Role Is Really About

Your job is to lead from the front and answer one question every day:

What creative work can we put out that will make people notice us and talk about us?

You will own:

• Brand positioning through creativity
• Content ideas
• Execution through creators and agencies
• End-to-end delivery of creative output

This is a hands-on, execution-heavy role with real ownership.

What Youll Do

Creative Ownership & Brand Positioning

• Shape brand positioning through storytelling, visuals, and content
• Decide what stories the brand should tell in India and the US
• Ensure consistency across website, social media, creator content, and marketplaces

Content Strategy + Deep Execution

• Lead content strategy for:
• Websites
• Social media
• Creator-led campaigns (US)
• In-house and agency-led content (India)
• Work closely with creators, designers, and agencies
• Push ideas from concept execution output
• Take accountability for quality, timelines, and results

US Market Creator-Led Content

• Decide what kind of creators to work with
• Define creative ideas and storytelling angles for creators
• Create clear, actionable briefs
• Ensure content is authentic, engaging, and scroll-stopping

India Market Storytelling & Engagement

• Drive emotionally engaging, story-led content
• Focus on engagement, recall, and shareability
• Experiment constantly with formats, ideas, and narratives

Who This Role Is For

You should apply if you:

• Are deeply passionate about creative storytelling
• Love content and ideas more than frameworks
• Enjoy working hard and owning outcomes
• Are comfortable with ambiguity and taking responsibility
• Prefer execution over endless planning
• Can lead from the front and get things done
• Have worked on content, storytelling, creative projects, or campaigns
• (Professional or personal work both count)

Experience level is flexible.

We care far more about passion, hustle, creativity, and an execution mindset than years on a resume.

What Youll Get

• Real ownership of brand storytelling across India + US
• Freedom to experiment creatively
• Exposure to global markets
• Direct collaboration with founders
• Opportunity to build something meaningful from the ground up

How to Apply (Important)

Please do not apply via LinkedIn.

Instead, email us at:

In your email, tell us:

1. Why does this role excite you
2. Why do you believe you are a great fit for this role
3. Share any work samples, ideas, or projects (professional or personal) that reflect your creative thinking

We are especially interested in personal, thoughtful emails .