Creative Director

Miror is building a category-defining womens health brandrooted in science, empathy, and cultural relevance. Were looking for a Creative Director who can own our visual language end-to-end and elevate how Miror shows up across physical and digital worlds.

This role blends brand craft, leadership, and execution excellence. Youll shape how millions of women experience Mirorvisually, emotionally, and culturally.

The Creative Director will be the custodian of Mirors voice, ideas, and big creative thinking. This role is deeply rooted in conceptual leadership, copywriting excellence, and brand storytelling, with the ability to translate insight-led ideas into powerful campaigns across platforms.

While hands-on design is not the core focus, a strong understanding of design, visual language, and production is a valuable bonus, enabling better collaboration and sharper creative outcomes.

• Own and shape Mirors creative vision, ensuring every idea, campaign, and message is insight-driven, distinctive, and on brand.
• Lead concept development for brand campaigns, launches, content properties, films, social-first ideas, and integrated marketing initiatives.
• Translate brand strategy into compelling creative territories, narratives, and big ideas that scale across platforms.
• Push for originality, clarity, and emotional resonance in all creative output.

• Define, refine, and protect Mirors tone of voice, messaging frameworks, and storytelling approach.
• Write and oversee high-impact copy across brand campaigns, websites, scripts, social content, product narratives, headlines, and long-form storytelling.
• Elevate everyday communication into brand-defining moments through sharp language and strong conceptual thinking.
• Ensure consistency, confidence, and depth across all written communication.

• Lead end-to-end creative thinking for integrated campaignsfrom idea to executionworking closely with design, marketing, product, and growth teams.
• Guide creative translation across formats including digital, social, print, outdoor, films, events, and experiential.
• Ensure ideas are not only creatively strong but also strategically aligned and execution-ready.

• Partner closely with designers, marketers, content creators, product teams, and leadership to bring ideas to life seamlessly.
• Collaborate with external agencies, freelancers, writers, filmmakers, and production partners when required.
• Act as the creative bridge between strategy, storytelling, and execution.

• Lead, mentor, and inspire writers, designers, and creative team members.
• Provide clear creative direction, constructive feedback, and high-level guidance.
• Review and approve creative work to ensure it meets Mirors standards of excellence.

• Champion creativity as a strategic business tool, not just an aesthetic function.
• Stay deeply attuned to culture, trends, content formats, consumer behavior, and emerging storytelling platforms.
• Continuously raise the creative bar while remaining rooted in purpose, empathy, and relevance.

• 810 years of experience in a creative leadership role with a strong focus on copywriting, concepts, and brand storytelling.
• Experience working on brand-led, insight-driven campaigns across multiple channels.
• Agency experience is a strong bonus, especially in roles involving concepting, campaign thinking, or brand strategy.
• Prior experience leading, mentoring, or managing creative teams.

• Exceptional copywriting and conceptual thinking skillsheadlines, scripts, long-form content, and brand narratives.
• Strong understanding of brand strategy, positioning, and communication systems.
• Ability to think in ideas first, then translate them across formats and platforms.
• Comfort working closely with designers and understanding how copy and visuals work together.
• Strong presentation and articulation skillsable to sell ideas internally and externally.

• Design experience or a strong understanding of visual design principles is a bonus, not a requirement.
• Familiarity with design workflows, production processes, and creative tools is an advantage.
• Ability to guide visual execution through feedback rather than hands-on design.

• Bachelors degree in Communications, Advertising, Journalism, Design, or equivalent practical experience.

• Big-picture thinker with sharp attention to detail.
• Emotionally intelligent storyteller with cultural sensitivity.
• Confident creative leader who can challenge, inspire, and elevate teams.
• Clear communicator who thrives in collaborative, fast-moving environments.
• Deeply passionate about women-centric storytelling, purpose-driven brands, and meaningful creative work.