Creative Director

I. Job Summary

The Creative Director will be a visionary and strategic leader within the Growth Department, responsible for driving user acquisition and brand engagement through high-performing visual and digital content. This role is crucial for defining the creative strategy across all paid channels. The ideal candidate is a hands-on leader who combines data-driven creative analysis with exceptional branding expertise to manage and mentor a team of designers while ensuring the highest quality of creative output.

Reporting To : Head of Growth

Department: Growth

Employment Type: Full-Time

Location: Hyderabad (On-site)

II. Core Responsibilities

The Creative Director will be responsible for the following key functions:

Creative Strategy & Analysis:

• Develop and execute the overarching creative strategy specifically for performance marketing and paid channels (e.g., Google, Meta, TikTok, etc.).
• Lead the function of creative analysis to derive insights from performance data (CTR, CVR, CPA) and translate them into actionable creative hypotheses.
• Champion creative rework and rapid iteration based on performance metrics to continuously optimize campaigns.

Digital Marketing Leadership & Execution:

• Own the creative strategy and execution across all digital marketing channels , leveraging a deep understanding of platform-specific best practices, audience targeting, and funnel optimization.
• Ensure all creative initiatives are planned with a strong foundation in digital marketing principles to maximize reach and conversion effectiveness.

Creative Production & Oversight:

• Oversee the end-to-end production of a diverse range of creative assets, including Video Ads, Static Banners, Email Templates, Website Design , and large-scale Brand Campaigns .
• Ensure all creative output aligns with the established brand guidelines and maintains consistent quality across all digital touchpoints.
• Maintain fluency with the latest creative tools and software to streamline the design process and maintain production efficiency.

Team Leadership & Management:

• Lead, mentor, and manage a team of designers , fostering a culture of high performance, experimentation, and professional growth.
• Conduct regular creative reviews and provide constructive feedback to elevate the team's skills and the quality of their deliverables.

Branding & Consistency:

• Own and enforce all aspects of branding across digital assets, ensuring visual identity is strong, cohesive, and compelling.

III. Required Qualifications

Experience & Education:

• Bachelors degree (MBA preferred).
• Candidates graduated from NIFT (National Institute of Fashion Technology) are strongly preferred.
• Proven experience in a senior-level creative or art direction role, preferably focused on performance marketing and digital acquisition. (Years of experience are flexible, but a robust portfolio demonstrating high-impact work is mandatory).

Mandatory Skills:

• Expertise in creative analysis and interpreting data to drive design decisions.
• Deep understanding and practical experience in all aspects of digital branding .
• Demonstrated ability in creative rework and rapid iteration cycles in a fast-paced environment.
• Strong background in digital marketing creative strategy.

IV. Preferred Qualifications (Nice-to-Have)

• Prior successful experience working in the e-commerce industry .
• Experience in a high-growth startup or scale-up environment.
• Direct experience with A/B testing platforms and tools used for creative experimentation.

V. Compensation

• CTC: As per industry standards and skill-set (Negotiable for exceptional candidates)