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Creative Director

Assessli ™

5 - 10 years

Bengaluru

Posted: 30/12/2025

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Job Description

Creative Director InDots

Hiring Entity: Assessli

Workstream: InDots (full ownership)

Location: Bangalore (Work from Office)

Type: Full-time | Leadership Role

About InDots

InDots is not an NGO.

It is apeople-led movement and platform reimagining how content, community, and contribution come together to createreal, measurable social impact .

We believe stories should not end at awareness.

They should lead toparticipation, action, and change .

The Role

AsCreative Director InDots , you are thearchitect of InDots creative vision .

You will define:

  • What stories InDots tells
  • How they are told
  • Why they matter

This role sits at theintersection of storytelling, culture, and execution , and leadsall creative functions end-to-end .

You are not here to manage output.

You are here toshape narrative, taste, and direction .

What Youll Own Narrative & Creative Vision
  • Define InDots creative philosophy, voice, and long-term narrative
  • Translate complex social, human, and systemic ideas into compelling stories
  • Build cohesive story arcs across formats and platforms
  • Ensure dignity-first, non-performative, credible storytelling
Story, Script & Format Leadership
  • Lead ideation for:
  • Documentaries
  • Vlogs
  • Podcasts
  • Talk shows
  • Impact films & cinematic showreels
  • Write, review, and refine scripts, outlines, and narrative beats
  • Create repeatable formats and series aligned with the InDots content calendar
Creative Direction & Quality Control
  • Set and protect the creative bar across all content
  • Review and approve content before publishing
  • Balance speed with depth, clarity with emotion
  • Ensure consistency across video, audio, visual, and written formats
Team Leadership
  • Lead and mentor:
  • Content creators & vloggers
  • Video editors & motion designers
  • Illustrators & visual storytellers
  • Social & distribution creatives
  • Build a high-trust, high-taste creative culture
  • Collaborate closely with product, community, partnerships, and leadership teams
Content Community Impact Loop
  • Ensure content is structurally connected to:
  • Community participation
  • Events and on-ground work
  • Projects and campaigns
  • Avoid content for contents sake
  • Make content a catalyst, not a conclusion
Who You Are

You are someone who:

  • Thinks instories, not posts
  • Has strong creative judgement and ethical clarity
  • Understands India culturally, socially, emotionally
  • Can zoom out to define vision and zoom in to refine details
  • Believes storytelling carries responsibility

You may come from:

  • Documentary / film / media studios
  • Editorial or long-form content platforms
  • Culture-led brands or movements
  • Purpose-driven storytelling ecosystems
Skills & Experience
  • Proven experience leading creative or editorial teams
  • Strong storytelling and scripting capability
  • Deep understanding of video, audio, and digital formats
  • Ability to guide creators without micromanaging
  • High taste level and long-term narrative thinking

Tools matter less thanjudgement, intent, and clarity .

What This Role Is NOT
  • Not a social media manager role
  • Not a performance marketing role
  • Not a production-only role
  • Not trend-chasing or influencer-first

This iscreative leadership with societal consequence .

Why This Role Matters

The Creative Director will decide whether InDots feels like:

  • another good initiative
  • or
  • a movement people believe in and participate in

Your work will shape:

  • how contribution is perceived
  • how creators use their voice
  • how communities engage with change


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