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Creative Copywriter

IG Group

2 - 5 years

Bengaluru

Posted: 10/03/2026

Getting a referral is 5x more effective than applying directly

Job Description

Purpose: Craft compelling, on-brand copy that engages customers, simplifies complex financial concepts, and drives action across all marketing touchpoints.

Key Responsibilities:

  • Write clear, persuasive copy for campaigns, email, social media, website, and app
  • Adapt tone and messaging for different audiences, markets, and product types
  • Collaborate with designers and strategists to develop integrated creative concepts
  • Translate complex financial information into accessible, engaging content
  • Ensure all copy adheres to brand guidelines and regulatory requirements
  • Participate in creative brainstorming and campaign development
  • Maintain consistency in brand voice across all customer communications

Requirements:

  • 3-5+ years copywriting experience in advertising, marketing, or financial services
  • Portfolio demonstrating range across channels and formats
  • Ability to write for different customer segments and experience levels
  • Strong headline and conceptual thinking skills
  • Understanding of digital-first content and platform-specific writing
  • Experience with regulated copy and compliance review processes beneficial
  • Adaptability to work across B2C and B2B contexts

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