Creative Copywriter
Eat Better Co
2 - 5 years
Jaipur
Posted: 26/02/2026
Job Description
About the Company
Eat Better Co is a fast-growing D2C food brand focused on creating healthier, smarter snack alternatives. We combine taste with nutrition and build strong emotional connections with our community through powerful storytelling and performance-driven marketing.
About the Role
We are looking for a performance-oriented Copywriter with strong experience in D2C brands, Meta Ads, and Google Ads. The ideal candidate understands consumer psychology, conversion-focused messaging, and how to write copy that drives measurable results.
Responsibilities
- Write high-converting copy for Meta (Facebook & Instagram) Ads.
- Create Google Search & Display Ads copy aligned with keyword intent.
- Develop persuasive landing page and product page content.
- Craft engaging email and WhatsApp marketing campaigns.
- Create scroll-stopping headlines, hooks, and strong CTAs.
- Collaborate with performance marketing team to improve CTR, CVR & ROAS.
- Conduct A/B testing of ad copies and optimize based on performance data.
- Maintain consistent brand voice aligned with D2C positioning.
Qualifications
- 2+ years experience in D2C copywriting.
- Hands-on experience writing for Meta Ads and Google Ads.
- Ability to write both short-form and long-form sales copy.
- Basic understanding of performance metrics (CTR, CPA, ROAS).
- Experience in food, wellness, or FMCG brands is a plus.
Required Skills
- 2+ years experience in D2C copywriting.
- Hands-on experience writing for Meta Ads and Google Ads.
- Ability to write both short-form and long-form sales copy.
- Basic understanding of performance metrics (CTR, CPA, ROAS).
- Experience in food, wellness, or FMCG brands is a plus.
Preferred Skills
- Experience in food, wellness, or FMCG brands is a plus.
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