Creative Copywriter

Athena is Indias largest and fastest growing organization in the premium undergraduate study abroad space. Founded 12 years ago by two Princeton graduates, Poshak Agrawal and Rahul Subramaniam, Athena is headquartered in Gurgaon, with offices in Mumbai and Bangalore, and caters to students from over 29 countries.

Athenas vision is to help students become the best version of themselves. Athenas transformative, holistic life coaching program embraces both depth and breadth, sciences, and the humanities. Athena encourages students to deepen their theoretical knowledge and apply it to address practical issues confronting society, both locally and globally.

Through our flagship program, our students have gotten into various, universities including Harvard University, Princeton University, Yale University, Stanford University, University of Cambridge, MIT, Brown, Cornell University, University of Pennsylvania, and University of Chicago, among others.

Our legacy as pioneers in the study-abroad process, coupled with a creative, open environment and professional growth opportunities, makes Athena a perfect place for those looking to build a lasting career in education.

Learn more about Athena:

https://www.athenaeducation.co.in/article.aspx

Our content team is building a brand anchored in curiosity, expertise, and genuine student success and we need a Scriptwriter who can bring that to life across video and social.

This is not a copy-editing role. You'll be in the engine room of our content writing scripts that get filmed, captions that get saved, and carousels that get shared. You'll work closely with our Market Head and Lead Content Strategist to translate strategy into words that actually perform.

What You'll Do:

Video & Reel Scripts

Write punchy, hook-first scripts for Instagram Reels and YouTube Shorts (1590 sec)

Write structured long-form scripts for YouTube videos with clear narrative arcs

Collaborate with the guests and creators to tailor scripts to their on-camera delivery style

Iterate quickly based on performance data and creative feedback.

Instagram Content

Write captions for feed posts, reels, and carousels concise, voice-consistent, and engagement-driven

Script carousel post frameworks (hook slide content CTA)

Develop post copy that reflects our brand pillars: curiosity, expertise, and student success.

Brand Voice & Collaboration

Maintain a consistent tone across all content formats educational but never dry, aspirational but never generic

Contribute ideas in content planning sessions

Review drafts for brand voice consistency when needed

What we are looking for:

Must-Have

2+ years of content writing experience across any setting agency, in-house, freelance, or

independent creator; what matters is the quality and range of your portfolio

Demonstrated range you can write a 15-sec hook and a 10-min YouTube script with equal

confidence

Strong instinct for hooks, storytelling structure, and what makes people stop scrolling

Fluency in Instagram content norms what formats work, what captions perform, what CTAs

convert

Comfortable working at speed daily output in a fast-moving team

Nice-to-Have

Background in education, journalism, or student-facing content

Familiarity with college admissions, study abroad, or international higher education

Basic understanding of SEO for YouTube titles and descriptions

Education

Bachelors degree (BA/BFA/BSc) in a creative or communications discipline Marketing, Creative Writing, Journalism, Film Studies, Mass Communication, Fine Arts, or a related field

Candidates without a formal degree in these fields must demonstrate equivalent creative training a strong, diverse portfolio will be considered

International academic exposure(Preferred). A degree from a top-ranked university in the US, UK, or other leading global destination (Canada, Australia, Europe, Singapore) particularly valued if the programme had a strong creative, communications, or liberal arts focus.

Why Join Us

Work on content that genuinely changes students' lives not filler content

Creative ownership from day one your words get filmed, not sit in a doc

Tight, high-trust team with leadership who knows what good looks like

Room to grow as the team and brand scale