Creative Brand Execution

About the Company

Were a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.

• Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction drama, romance, comedy (b) unscripted formatted reality for top OTT platforms like Amazon MX Player, Jio Hotstar & others. Battleground and Aukaat Ke Bahar on Amazon MX Player and Hafta Vasooli on Jio Hotstar and others.

• Alright: Rusk Medias flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences.

• Playground: Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views (per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams, reality episodes & short form content distributed across Amazon mini-TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abbys, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.

Why Work with us?

• Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, lets talk about growth. You get to be part of a growth journey that has been 6X in the last 5 year and continues the hockey stick as more ambitious minds join us.

Roles & Responsibilities

• Liaison & get approvals from network partners pre-shoot & on post
• Execute brand integrations across shows and content in line with brand briefs and creative vision
• Translate brand requirements into actionable execution plans on set and on the ground in alignment with the creative teams approvals.
• Coordinate with internal creative, production, and client-facing teams for smooth execution
• Manage on-set/on-ground brand visibility, including props, placements, scripted mentions, and visual integrations
• Ensure brand guidelines, deliverables, and timelines are adhered to during shoots and activations
• Act as the point of contact for brand-related execution during production
• Monitor real-time execution and resolve on-ground challenges efficiently
• Maintain documentation and tracking of brand deliverables for each project
• Support post-production teams with brand-related inputs, edits, or approvals if required

Qualifications

• 5- 8 years of experience in brand execution, branded content, and production
• Strong coordination and communication skills
• Ability to work in fast-paced, on-ground production environments
• Creative problem-solving mindset with strong attention to detail