Creative and Digital Marketing Director

JIMS Group is entering its next phase of growth. We are looking for a senior digital leader who can own, scale, and optimize our entire digital admissions engine across multiple programs and campuses.

This is not a social media or coordination role.

This is a P&L-impacting, performance-driven leadership position with full accountability for outcomes.

What You Will Own

You will have end-to-end ownership of digital growth, including:

Annual paid media budgets across Meta, Google, YouTube & emerging platforms

Complete lead-to-enrolment funnel (CPL CAC Conversions Revenue)

Digital strategy for multiple programs & campuses

In-house team + agency management (performance, content, creatives)

What Success Looks Like (1218 Months)

Reduce Cost-per-Lead by 3040% without compromising quality

Build a predictable, scalable admissions funnel

Establish real-time dashboards for CAC, ROAS, LTV & lead quality

Significantly improve lead-to-enrolment conversion rates

Build and lead a high-performing in-house digital team

Key Responsibilities

Define and execute the digital growth roadmap

Personally oversee and optimize paid performance marketing

Own funnel strategy: landing pages, creatives, attribution & CRM flows

Work closely with admissions, leadership, and brand teams

Hire, mentor, and lead a lean, high-output digital team

Make data-driven decisions and not vanity metrics

Who You Are

You are a hands-on digital leader who has scaled performance at serious budget levels.

Must-Have Experience

5+ years in performance-driven digital marketing

3+ years in a leadership / head / director role

Deep expertise in Meta Ads, Google Ads, funnel optimization & analytics

Experience in education, EdTech, BFSI, real estate, or high-consideration sales

Who Should NOT Apply

This role is not for you if:

Youve only managed social media or brand campaigns

You havent owned CAC, ROAS, or enrolment metrics

You depend entirely on agencies for strategy

Youre looking for a low-pressure or purely execution role

Authority & Autonomy

Direct reporting to senior leadership

Full ownership of digital decisions

Why This Role Matters

Greenfield opportunity to build a best-in-class digital growth engine

Visible impact on enrolments, revenue, and brand scale

Long-term leadership role with room to grow beyond marketing

Application Note

Candidates who have scaled profitable funnels and thrive on ownership and accountability are encouraged to apply.