Copywriter

About YAAS!

We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month. You can read through the role expectations and apply for the role by filling this form.

About the Role:

As a Copywriter at YAAS, you will be responsible for researching, writing, and guiding the creation of engaging short-form video content for platforms like Instagram. Your writing will play a key role in shaping content that drives audience engagement, channel growth, and brand perception.

Responsibilities:

• Write 4550 short-form video scripts tailored for social media platforms.
• Develop engaging content formats that help tell stories in interesting and memorable ways.
• Contribute to the entire video production journey, ensuring the script translates effectively on screen.
• Be present during shoots and work alongside the team as a writer-director for organic content.
• Take ownership of a pages growth by refining writing styles, editing direction, and content formats that make the page stand out.
• Learn to integrate brand messaging naturally within organic video content scripts.

Qualifications:

• 12 years of experience in content creation or copywriting, preferably with agency experience, working with brands, creators, or social media platforms with measurable engagement.

Required Skills:

• Strong research skills and ability to identify trending topics in relevant niches.
• Excellent writing abilities without over-reliance on AI tools (should use LLMs strategically to enhance thinking and identify trends, not replace original writing).
• Understanding of visual storytelling and how scripts translate to video.
• Demonstrated ability to write engaging hooks and maintain viewer attention.
• Experience analysing content performance data and adjusting strategy accordingly.
• Portfolio of previous work showing writing quality and engagement results.