Copywriter - Tamil & Telugu

About Kapiva

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of Indias ancient food traditions to modern-day consumers, blending ancient science with modern convenience offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.

Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Natures Basket, Noble Plus etc.) & are funded by Indias best Consumer VC Funds Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

About the Role:

Were looking for a versatile copywriter who can craft engaging lifestyle-focused ads and reels in English and at least two South Indian languages. The role involves creating performance-driven content tailored for vernacular audiences.

Key Responsibilities:

• Develop copy for lifestyle/performance ads, reels, and short-form content.
• Write clear, culturally relevant content in English and at least two of the following: Tamil, Telugu, Kannada, Malayalam.
• Adapt scripts, captions, and ad narratives for regional audiences.
• Collaborate with creative, performance, and design teams to deliver high-impact campaigns.
• Ensure linguistic accuracy across speaking, reading, and writing.

Requirements:

• 23 years of experience in copywriting.
• Strong command over English + South Indian languages - Tamil/Telugu
• Proven experience in ads, reels, or performance-led content.
• Ability to switch tone/style based on audience and platform.
• Detail-oriented with strong cultural understanding of South Indian markets.

Nice to Have:

• Experience in lifestyle, FMCG, or D2C brands.