Copywriter (Social, Brand, Experience, Content)

Job Description:

Key responsibilities:

• Well-versed with writing copy and content for various platforms and mediums (like ad, brochures, poster, social, mailers and video)

• Ability to conceptualise and write narratives for video content and oversee execution
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director

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