Copywriter

About the Role:

Were looking for an experienced Copywriter with 35 years of hands-on experience in creating impactful, brand-led communication. The ideal candidate should have a flair for storytelling, a sharp understanding of audience behavior, and the ability to turn briefs into memorable ideas and copy that drives engagement.

Key Responsibilities:

• Develop compelling and original copy for campaigns, digital ads, social media, emailers, and website content.
• Partner closely with design, marketing, and product teams to craft communication thats both creative and business-driven.
• Maintain and evolve brand tone of voice across all channels.
• Conceptualize and execute integrated marketing campaigns end-to-end.
• Edit and refine copy to ensure clarity, consistency, and creative excellence.
• Research audience insights, industry trends, and competitors to keep content fresh and relevant.
• Contribute ideas to brainstorming sessions and creative strategy discussions.

Requirements:

• 35 years of experience in copywriting, preferably in advertising, digital marketing, or brand communications.
• Strong portfolio showcasing versatility long-form, short-form, campaign copy, and social media.
• Excellent command of language, grammar, and storytelling.
• Proven ability to write for different tones and audiences.
• Comfort working in fast-paced, collaborative environments with tight timelines.

Nice to Have:

• Experience working with tech, mobility, or consumer brands.
• Understanding of performance marketing and SEO copywriting.
• Ability to contribute to content strategy and brand narrative building.