Copywriter

About the Role

We are seeking a creative, analytical, and performance-driven Copywriter to join our team. The ideal candidate will craft compelling ad scripts and copy for high-impact performance campaigns across platforms such as Facebook and Google . If you excel at blending creativity with data-driven optimisation, this role is perfect for you.

Key Responsibilities

1. Script writing for Performance Ads

Develop engaging, persuasive, and conversion-focused video ad scripts.

Understanding of how to improve hook and hold

Tailor scripts to suit platform-specific performance formats.

2. Ad Copy writing

Write clear, impactful, and high-performing copy for social media and search campaigns.

3. Trend & Audience Analysis

Stay updated on industry trends, platform updates, and audience insights.

Integrate learning into creative development.

4. Performance Optimisation

Monitor key ad metrics and identify opportunities to refine creatives.

Continuously iterate scripts and copy to improve performance.

5. Creative Collaboration

Work closely with designers and video editors to ensure seamless translation of scripts into compelling videos/visuals.

6. Shoot Participation

Attend shoots to guide execution and align the final output with the creative vision.

7. Performance Analysis

Use campaign data to evaluate effectiveness and evolve creative strategy.

Requirements

Bachelors degree in Mass Media, Copy writing, Advertising, or related fields (preferred, not mandatory).

Minimum 1 year of experience in copy writing, preferably for D2C brands or in performance-marketing (in agencies)

Strong understanding of Facebook and Google ads, including creative best practices.

Ability to combine creative storytelling with analytical decision-making.

Excellent command of English and Hindi with strong narrative skills.