Copywriter

About the Role

Were looking for a Copywriter someone who understands that ads live or die in the first 2 seconds.

This role is not about storytelling for storytellings sake. Its about hooks, retention, and conversion. You should be comfortable writing for scroll, not applause.

What Youll Do

• Write high-impact hooks for performance ads (Reels-first)
• Script 1545 sec ad videos with clear attention retention CTA flow
• Adapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain-point)
• Write scripts for UGC-style ads, talking-heads, voiceovers, and clip-based formats
• Optimize scripts for watch time, holds, and clarity, not brand fluff
• Iterate fast based on feedback and performance signals

What Were Looking For

• 2-3 years of experience and good understanding of performance marketing (CTR, hook rate, retention)
• You know how to write for ads, not content
• You can write in natural Hinglish or English or any South Indian language
• You avoid generic ad language and filler lines
• You think in formats + angles, not one-off scripts

This Role Is NOT For You If

• You only write long-form stories or captions
• You prioritise aesthetics over clarity
• You dont like rewriting or iterating
• Youve never worked with paid ads or performance teams

Nice to Have (Not Mandatory)

• Experience writing UGC ads
• Understanding of Meta ad testing (A/B hooks, angles)
• Familiarity with DTC, apps, or lead-gen ads

About FRND

FRND is redefining the way people connect by building a social platform thats not just engaging but also safe, inclusive, and fun. Were a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

• Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
• Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRNDs explosive success.
• Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.
• Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.
• Product-Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.