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Copywriter

Barcode Entertainment : Strategic Brand Solutions

4 - 6 years

Delhi

Posted: 29/01/2026

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Job Description

About the Role

We are looking for a creative, imaginative, and detail-oriented Copywriter to join our team and work on a globally loved creative and lifestyle brand. This role requires someone who understands the language of creativity, storytelling, and visual expression, and can translate it into compelling copy across digital, social, and campaign-led formats.


Key Responsibilities

  • Develop engaging, original, and on-brand copy for digital platforms including social media, websites, campaigns, and marketing collaterals
  • Write copy for creative campaigns, product launches, influencer collaborations, and branded content
  • Adapt tone and messaging for different audiences while maintaining brand consistency
  • Collaborate closely with designers, strategists, and account teams to bring creative concepts to life
  • Brainstorm and contribute ideas for storytelling, activations, and content calendars
  • Ensure all copy aligns with brand guidelines, visual language, and campaign objectives
  • Review and refine copy based on feedback while meeting timelines and deliverables


Required Skills & Qualifications

  • 24 years of experience as a Copywriter, preferably in an agency or brand environment
  • Strong writing skills with a flair for creativity, storytelling, and playful yet purposeful messaging
  • Experience writing for kids, parents, families, or lifestyle brands is a plus
  • Understanding of social media platforms and digital-first content
  • Ability to balance creativity with brand structure and guidelines
  • Strong attention to detail and ability to manage multiple projects simultaneously


What Were Looking For

  • A creative thinker with a vivid imagination and strong conceptual skills
  • Someone who can write with warmth, clarity, and emotion
  • Comfortable working in fast-paced, collaborative environments
  • Passionate about creativity, art, culture, and storytelling

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