Copywriter-Advertising Agency(Mumbai)

Job Description

Develop and implement innovative strategies, campaigns, and content plans for clients. They define creative tactics, such as visuals and messaging, to engage target audiences, and research industry trends to inform their strategies.

Key Responsibilities:

Concept Development:

• Ideate and develop creative concepts and overarching themes that effectively communicate the client's message and resonate with the target audience.
• Brainstorm with team members to generate creative ideas for campaigns and pitches, and make decisions on creative direction.

Oversee the execution of creative campaigns and projects, ensuring timely delivery, adherence to budget, and high-quality standards.

• Ensure the copy/content adheres to brand guidelines and tone of voice.
• Continuously strive to elevate the quality of content and bring freshness to each attempt.
• Stay up-to-date with emerging global communication trends and best practices in the creative industry, incorporating this knowledge into creative strategies and recommendations.
• Be responsible for the overall quality of copy/content and creatives delivered by maintaining set standards.