Copywriter (2+ Years of experience)
Lyxel&Flamingo (L&F)
2 - 5 years
Gurugram
Posted: 24/12/2025
Job Description
Job Role: Copywriter Meta & Google (Performance & Brand)
Role Overview
We are looking for a copywriter who understands how people think on platforms , not just how brands speak.
This role sits at the intersection of brand thinking and performance marketing . You will write copy that feels human, clear, and persuasive across Meta (Facebook & Instagram) and Google (Search, YouTube, Display) with a strong focus on clarity, relevance, and conversion.
Key Responsibilities
Meta (Facebook & Instagram)
- Write platform-native copy for:
- Reels, Stories, Feed, and Carousels
- Develop hooks, captions, CTAs, and on-screen text that:
- Stop the scroll
- Feel relatable, not salesy
- Match the tone of real conversations
- Translate brand truths into short-form, high-impact messaging
- Collaborate with designers and video editors to ensure copy works with visuals, not against them
- Adapt copy for different audience segments, formats, and funnel stages
Google (Search, YouTube & Performance Max)
- Write high-intent, problemsolution copy for:
- Search ads (headlines, descriptions, extensions)
- YouTube scripts and overlays
- Performance Max asset sets
- Mirror real user queries and concerns in copy (fit, comfort, price, trust, etc.)
- Focus on clarity, reassurance, and decision confidence not hype
- Optimise copy based on performance signals (CTR, CVR, engagement)
What Were Looking For
Skills & Experience
- 25+ years of copywriting experience (agency or brand side)
- Hands-on experience writing for Meta and Google (mandatory)
- Strong understanding of:
- Platform behaviour
- Performance marketing funnels
- Short-form, conversion-oriented writing
- Ability to simplify complex ideas into clear, human language
- Comfort writing multiple variations at scale
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