Copy Executive

About Us:

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming womens wellness in India.

Starting with our innovative, chemical-free and Indias only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already Indias largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a womans needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Key Responsibilities:

1.Performance Marketing:

• Conceptualize and execute performance marketing creatives for Meta, handling everything from ideation to copy execution and final proofreading before go-live.
• Craft SEO-optimized headlines for each set of Meta ads to enhance visibility and engagement.
• Develop and execute CRM campaigns and other performance-driven communication across channels to keep Nua top-of-mind for customers.

2.Influencer Marketing:

• Analyse creator profiles and develop high-performing concepts and scripts for influencer marketing campaigns.
• Ensure content aligns with brand language while driving engagement and revenue.

3.Other Responsibilities:

• Provide additional content support across channels as needed.

What Were Looking For:

• A creative thinker with a strong command of the English language and a flair for storytelling.
• 1-2 years of experience in copywriting, preferably in digital marketing or e-commerce.
• A portfolio showcasing versatility in crafting copy for performance marketing, influencer marketing, and social media.
• A basic understanding of SEO principles and how to apply them to website and marketplace content.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects.

What Youll Bring:

• A keen eye for detail and a knack for adapting tone and style based on the platform and target audience.
• A proactive approach to content creation, always seeking opportunities to enhance user engagement.
• An understanding of social media trends, particularly for platforms like Instagram and YouTube.
• Basic familiarity with e-commerce marketplaces and their content requirements.