Conversion Rate Optimization Specialist

Were hiring a CRO Specialist who can:

• Create their own hypotheses using analytics and user behaviour insight
• Implement changes themselves (primarily in WordPress, and sometimes other CMS platforms)
• Run experiments and iterate based on results.
• You will work across a variety of client websites and landing pages, collaborating with SEO, Paid Media, Content, and Development to improve performance across the funnel.

We are offering a competitive CTC of 1012 LPA, exceeding current market standards for this role. This reflects our commitment to attracting and rewarding top talent with compensation that truly matches their skills and impact.

Responsibilities

• CRO strategy and experimentation
• Identify CRO opportunities using quantitative and qualitative insights
• Create a prioritised testing roadmap (impact, confidence, effort)
• Build hypotheses and define success metrics (conversion rate, lead quality, revenue per session)
• Plan and run A/B tests and split tests, including setup, QA, and analysis
• Document learnings and roll wins into always-on improvements
• Analysis and user behaviour insight
• Use GA4 and other analytics sources to spot drop-offs, friction points, and high-intent journeys
• Use heatmaps, session recordings, and on-page surveys to understand visitor behaviour
• Audit landing pages and funnels and provide clear, actionable recommendations
• Hands-on implementation (core requirement)
• Implement CRO changes directly in WordPress (and occasionally Shopify or other CMS)
• Make front-end changes using HTML/CSS and basic JavaScript when needed
• Work with tracking and experimentation scripts and ensure clean measurement
• Partner with developers for larger changes, but own delivery where changes are within your capability
• Collaboration and communication
• Communicate clearly with UK stakeholders and clients, including rationale and expected outcomes
• Translate data into simple recommendations that non-technical teams can act on
• Coordinate with Design/Dev for changes that require deeper build work.

Qualifications

• 2+ years experience in CRO, UX optimisation, performance optimisation, or landing page optimisation
• Agency experience is a plus, not essential, but you must be comfortable working across multiple websites and industries

Required Skills

• Strong understanding of user journeys, funnels, and conversion drivers
• Confident forming hypotheses and prioritising experiments
• Experience with A/B testing and experimentation workflows
• Comfortable analysing results and making decisions from imperfect data

Preferred Skills

• Strong working knowledge of GA4
• Experience with behaviour tools such as Hotjar and/or Crazy Egg (or equivalent)
• Familiarity with tag management and tracking best practice (GTM preferred)
• Strong WordPress experience (page templates, theme constraints, builders, plugin awareness)
• Working knowledge of HTML/CSS
• Basic JavaScript ability for light UI tweaks and testing/tracking support
• Able to QA changes across devices and browsers before pushing live
• Copywriting awareness (headlines, CTAs, clarity, objection handling)
• Strong written and spoken English
• Able to present insights and actions clearly to UK-based stakeholders
• Organised, reliable, and proactive

Benefits include:

• Hybrid working (Bangalore)
• Paid time off
• Training and development support (tools, courses, certifications)
• Clear progression opportunities as CRO becomes a larger function within Loop Digital